Content Creation Guides

The following guides have been created to give you a brief idea as to what you should be considering putting into your website content. The main advice is to keep it brief. You want to create a good feeling about your company in the mind of the potential customer and answer their initial questions, and then give them the confidence to contact you.

Opening Page First impressions count!You have managed to get someone to your site, either they have been told about you, they have googled you or they have seen your web address on your van or an advert. So what ... Read On...

Services Database Services Introduction PageAt the top of this page you need to write a short introductory paragraph. Do not mention in it the items that are listed below in the services list, this is redundant. This ... Read On...

Links Page There are two reasons for the links page on your site. The first is to have links to other companies and websites that may be of interest to your customers. The second is as a tool for getting ... Read On...

About Us Page  Unlike in the 'real world' where people can visit you and get a feeling for your company by talking to you, on the web your site is your first impression.     The About Us page is where you show ... Read On...

Location Page The location page is designed to get people to come to you, or to show them you will come to them, or both. If you are a static business that has your customers visit your offices, surgery, studio ... Read On...

Contact us Page Ideally, by including your contact details of address and telephone number in the footer page of the website, people will be able to contact you easily. The Contact Us page is designed to give three ... Read On...

Common Questions One of the key pages of your website is the 'FAQs' or 'Common Questions' page. Used correctly this area can summarise your business effectively, reduce wasted time handling inappropriate enquiries ... Read On...