Develop Your Website
A website is for life not just for Christmas! Your website is one of the main focal points of your companies marketing activities. If you do nothing else you must spend half an hour a week looking at your own website using the eyes of your customers. Modify it and adjust it until it is right for them NOT FOR YOU. The articles on this page are here to help and stimulate you to think like your customers and develop the site they need, not the site you want.
 | Running special offers is a good way to generate customers, but not instant profits.
The idea is that by running a special you will get customers who might not normally buy from you to take a ... Read On...
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 | One unfortunate aspect of online selling is that 99% of items are price driven. Even if we want to believe that our levels of service and attention to detail are key parts of the mix, they play far ... Read On...
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 | A question often asked is 'How long do I need to spend updating my website?'. The truthful answer is 'as long as you can'.
Many customers think that once they have a website, and they have put the ... Read On...
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 | A customer recently posed the question 'what will shopping malls be like in 10 years time', which is a very interesting thought. It is easy to think that online shopping would have taken over ... Read On...
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 | 1. Update it. People like to see something new – it could be something as small as featuring your latest project or talking about the up-coming seasonal special.
2. Promote it. You can’t get a ... Read On...
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 | What happens if you have a website but you don’t have access to change its content? It either gets out-of-date or ends up incurring a cost every time you want to change something. This can be ... Read On...
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 | While at the Fieldays last year I was amazed, not only at the massive effort participants put into preparing their sites, but also at the fact that a huge proportion of the exhibitors didn’t display ... Read On...
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 | As online marketing evolves Dan Lok says the only limits to what can be done are what you can imagine - An item from www.homebizbuzz.co.nz
Almost 10 years ago, futurist author John Naisbitt wrote ... Read On...
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 | The FAQs section of the site can be used as an effective way of summarising information. You can post things like opening hours, methods of payment and other pertinent information to allow customers ... Read On...
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 | Warning: This article contains mild marketing language and creative ideas, closed minds may wish to look elsewhere.
The trouble with the Internet is that potential customers base their impressions ... Read On...
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 | Have you thought about how you are now using the internet compared to probably even 2 short years ago?
In 2010 it would have been that you looked at websites on your computer and maybe had email ... Read On...
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